What is Growth Hacker Marketing?
In a nutshell, it's a marketing philosophy that focuses on Sales Growth as its main goal, while making sure your business is running as efficiently as possible to reduce unnecessary costs. Everything else is secondary.
Marketing Services Available To You:
Customize your marketing needs for rapid revenue growth
Growth Hacker Marketing is all about getting results fast, as we know that sales and revenue is the lifeblood of every business.
We also get it that not every business has the disposable money to hire a part-time/full-time marketing employee or a marketing agency. A lot of businesses aren't in that ready position.
That's where we come in.
We have one main goal for your business:
Grow sales fast
However, we also pay attention to:
- Efficiencies in your internal processes
- Where you can cut costs and save money
- Where you can save time and get more done
- Public relations
- Social media aspect
- Pricing strategies
- And classically so much more!
But here's the best part of all...
Our ego is driving us to make your business succeed because, here at Growth Hacker Marketing, we want to prove to the world what we already know about ourselves...that we are the best. So, with that comes very affordable pricing for your business.
For less than what it would cost you to hire a part-time marketer, we'll be your full-service marketing agency.
Who are we?
Growth Hacker Marketing is a full service Winnipeg marketing and communications agency. We are a small business with the goal of helping other small businesses succeed. While we are geographically a Winnipeg marketing agency, our reach is has no limits.
Get in touch with us today for a FREE consultation for your business.
More About Growth Hacker Marketing
We are teachers by heart. While we love to do everything for our clients, we also believe in creating a learning environment. To be totally honest, we don't want to be your marketing agency forever. Say what???
While that statement may be counter-intuitive to most people, the reason we don't want to be your Winnipeg marketing agency forever is simply because we want to help your business get to a level where you can hire a full-time, in-house marketing person or people.
Working with us, by the time you get to that point, you'll have a good understanding of what needs to be done and how to get it done. The basics will be laid out and ready for someone to easily come in and take the reigns.
Our goal is to get your business cranking up sales, so that you can grow safely and affordably.
Content is King
By now, most people should know that content is the single most important thing that you can do to get better search engine rankings. But there is a huge difference in how people create or generate content.
For example, at a previous employer, we hired a very well-known marketing agency from the US to write content about capital medical equipment, since we were too busy to do it ourselves. I still remember reading the first article they wrote (keep in mind, we had them on retainer at $3,000 a month). The article was about surgical tables. Our audience was seasoned healthcare professionals. The entire article focused on explaining what a surgical table was and its functions! To think that nurse Betty, with her 40 years of working in a hospital, does not know what a surgical table does was a preposterous idea. So, while the content length was good; they used keywords in H1 and H2s; they hyperlinked important key phrases to other content, they added images with alt descriptions; they completely missed the mark on what the actual content should be.
Know your audience and create the content they should be reading. Make it engaging. Get rid of the fluff and ambiguous claims, such as "best customer service", "industry-leading", or "top-quality materials". These words mean nothing and hold no weight.
Instead of stuffing your blog articles and brochures with fluff, try to quantify the value for each claim.
Best customer service: Give examples of how you always reach a live person who has been given the authority to handle whatever issue there is, or how you will never be put on hold for more than x amount of minutes, or an award you received in recognition of customer service. Do a survey or Net Promoter Score to give your customer service an actual number.
Industry-leading: Show numbers from independent sources that confirm your product is in fact leading the industry. Do a competitor comparison. The point is to back up the claim, which unfortunately, is something most companies forget to do.
Does your product save the customer money? If it does, tell them how much it will save them.
Is your product better for the environment? If it is, talk about comparative emissions numbers, or how many trees don't have to be cut down.
Here is something that never fails, regardless if we are feeling out a client with a brand new business or having a casual business conversation with an executive of a multi-million dollar business.
"My business is unique."
"My business is a niche, so it is totally different than that other business."
We're very sorry to break it to you, but your business is not that unique when it comes to marketing. While each business will have its preferential marketing methods and philosophies, at the end of the day marketing is marketing.
Obviously, there are differences in the approach, channels, etc., but everything else is the same. You still have to generate quality, engaging content for your website whether you are selling a product or your services. You still are going to use social media to promote brand engagement and interactivity. You're still going to pay money for advertising.
The other common myth is when we ask our potential clients what their business is.
Answers are always:
- My business is selling abc product, or
- My business is selling this service
But the real answer should be:
- My business markets the abc product, or
- My business markets this service
Every business is, essentially, a marketing business for whatever it is it sells.
For some people, this is a fundamental change in the way they look at their business: albeit, a necessary one.