What is Growth Hacker Marketing?

In a nutshell, it's a marketing philosophy that focuses on Sales Growth as its main goal, while making sure your business is running as efficiently as possible to reduce unnecessary costs. Everything else is secondary.

Testimonials

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I am writing this testimonial to share my personal experience with Growth Hacker Marketing's website and marketing services.
I was looking to create a website to increase the business volume from what I was currently doing, as well as getting some more exposure to the general public. I found out about his services through a friend and learned very quickly that his knowledge of websites and marketing was extremely vast. I really appreciated his patience in explaining what was required from my end to make things more beneficial for the website and answering all the questions that I had; and believe me, I had a more than a few.
Since he created my plumbing and heating company's website, I have noticed an increase in leads and exposure, and my business continues to grow everyday. I also have personally received compliments from clients on the website, which makes me very happy. I would recommend his services to anyone that is looking to get business, marketing, and web services done.
Dean's Plumbing & Heating logo
Dean Ferenc | Dean's Plumbing & Heating Winnipeg, MB

Marketing Services Available To You:

Websites

Create or update your website to be SEO friendly and functional for the user, including e-commerce

Efficiencies

Understanding your business bottlenecks, redundancies, and where you improve cash flow

Planning

Planning your business properly with business plans, marketing plans, and financial forecasting

Social Media

Social media planning, engagement, and measuring success

Content Creation

Creation of engaging & reputable content for social media/website, including written, audio & video

Inbound Strategy

Pull your customers to you with proven inbound marketing strategies

Branding

Brand experience and consistency throughout all touch points

Public Relations

Crisis management or planned public relations strategies

Event Management

Making one of the most stressful jobs easy and flawless

Tender Management

Tender submission processes and monitoring (e.g. RFPs, RFQs, RFIs, etc)

Email Marketing

Email list creation and management for effective email marketing

Market Research & Analysis

Extremely in-depth look at your market and what it all means

CRM/CMS Management

Creation and management of your CRM or CMS systems

Graphic Design

Images that reflect your brand and your business

Pricing Strategy & E-Commerce

Finding the price point that will sell you more by making it easier for customers to buy


Customize your marketing needs for rapid revenue growth

Growth Hacker Marketing is all about getting results fast, as we know that sales and revenue is the lifeblood of every business.

We also get it that not every business has the disposable money to hire a part-time/full-time marketing employee or a marketing agency. A lot of businesses aren't in that ready position.

That's where we come in.

We have one main goal for your business:

Grow sales fast

However, we also pay attention to:

  • Branding
  • Efficiencies in your internal processes
    • Where you can cut costs and save money
    • Where you can save time and get more done
  • Public relations
  • Social media aspect
  • Pricing strategies
  • And classically so much more!

But here's the best part of all...

Our ego is driving us to make your business succeed because, here at Growth Hacker Marketing, we want to prove to the world what we already know about ourselves...that we are the best. So, with that comes very affordable pricing for your business.

For less than what it would cost you to hire a part-time marketer, we'll be your full-service marketing agency.

Who are we?

Growth Hacker Marketing is a full service Winnipeg marketing and communications agency. We are a small business with the goal of helping other small businesses succeed. While we are geographically a Winnipeg marketing agency, our reach is has no limits.

Get in touch with us today for a FREE consultation for your business.

Contact Us

More About Growth Hacker Marketing

Our Philosophy

We are teachers by heart. While we love to do everything for our clients, we also believe in creating a learning environment. To be totally honest, we don't want to be your marketing agency forever. Say what???

While that statement may be counter-intuitive to most people, the reason we don't want to be your Winnipeg marketing agency forever is simply because we want to help your business get to a level where you can hire a full-time, in-house marketing person or people.

Working with us, by the time you get to that point, you'll have a good understanding of what needs to be done and how to get it done. The basics will be laid out and ready for someone to easily come in and take the reigns.

Our goal is to get your business cranking up sales, so that you can grow safely and affordably.

Content is King

By now, most people should know that content is the single most important thing that you can do to get better search engine rankings. But there is a huge difference in how people create or generate content.

For example, at a previous employer, we hired a very well-known marketing agency from the US to write content about capital medical equipment, since we were too busy to do it ourselves. I still remember reading the first article they wrote (keep in mind, we had them on retainer at $3,000 a month). The article was about surgical tables. Our audience was seasoned healthcare professionals. The entire article focused on explaining what a surgical table was and its functions! To think that nurse Betty, with her 40 years of working in a hospital, does not know what a surgical table does was a preposterous idea. So, while the content length was good; they used keywords in H1 and H2s; they hyperlinked important key phrases to other content, they added images with alt descriptions; they completely missed the mark on what the actual content should be.

Know your audience and create the content they should be reading. Make it engaging. Get rid of the fluff and ambiguous claims, such as "best customer service", "industry-leading", or "top-quality materials". These words mean nothing and hold no weight.

Quantifiable Value

Instead of stuffing your blog articles and brochures with fluff, try to quantify the value for each claim.

Examples:

Best customer service: Give examples of how you always reach a live person who has been given the authority to handle whatever issue there is, or how you will never be put on hold for more than x amount of minutes, or an award you received in recognition of customer service. Do a survey or Net Promoter Score to give your customer service an actual number.

Industry-leading: Show numbers from independent sources that confirm your product is in fact leading the industry. Do a competitor comparison. The point is to back up the claim, which unfortunately, is something most companies forget to do.

Does your product save the customer money? If it does, tell them how much it will save them.

Is your product better for the environment? If it is, talk about comparative emissions numbers, or how many trees don't have to be cut down.

Common Myths

Here is something that never fails, regardless if we are feeling out a client with a brand new business or having a casual business conversation with an executive of a multi-million dollar business.

"My business is unique."

"My business is a niche, so it is totally different than that other business."

We're very sorry to break it to you, but your business is not that unique when it comes to marketing. While each business will have its preferential marketing methods and philosophies, at the end of the day marketing is marketing.

Obviously, there are differences in the approach, channels, etc., but everything else is the same. You still have to generate quality, engaging content for your website whether you are selling a product or your services. You still are going to use social media to promote brand engagement and interactivity. You're still going to pay money for advertising.

The other common myth is when we ask our potential clients what their business is.

Answers are always:

  • My business is selling abc product, or
  • My business is selling this service

But the real answer should be:

  • My business markets the abc product, or
  • My business markets this service

Every business is, essentially, a marketing business for whatever it is it sells.

For some people, this is a fundamental change in the way they look at their business: albeit, a necessary one.